Why you need a social media policy NOW

With the increasing use of social media sights such as Facebook, Twitter, blogging and others, it is increasingly important to realize how social media can both help or hurt your company’s reputation.  Social Media can help your brand reach millions of potential customers.  However, negative comments can potentially hurt your reputation as well.

A negative comment from an employee can have devastating consequences for your company’s reputation.  With proper management, you can minimize the risks. Implementing a social media policy is probably the most proactive way to control this behavior leading to a negative reputation.  A social media policy well let employees know their responsibility and expectations when handling social media outlets.

Many websites and articles exist informing you what needs to go into your social media policy. However, one article that I have found particularly helpful is attached below. It discusses the 10 “must-haves” of a social media policy.

Don’t wait to start a social media policy. Your employees need to know what is expected of them and waiting until your reputation has been tarnished is too late!

10 Must-Haves for Your Social Media Policy

Katie Liquori

Social Media Manager
www.accurate800.com